Expansion Starts With Pilot Programs

The prop firm brand Fintokei, backed by Seychelles-registered Purple Trading, is expanding its services globally, focusing on new markets in Australia, Europe, and Southeast Asia. The company also plans to enter the Latin American market in the future.

Although headquartered in the Czech Republic, this prop firm brand was initially launched and well-received in Japan. It entered Central European regions such as the Czech Republic, Poland, and Slovakia six months ago, with plans for further expansion.

However, due to regulatory issues, they will avoid the U.S. and Indian markets. Additionally, customers from Vietnam, Pakistan, Bangladesh, and China are currently restricted.

Since its launch in 2021, Japan has been the main market for this prop firm brand, generating 75% of its business, with increased demand from a few European markets contributing the remaining 25%. The platform has "slightly fewer than 1,000" funded accounts.

Regarding the success rate of passing challenges, David Varga, co-founder of Fintokei and board member of Purple Trading, noted, "This is roughly in line with industry standards."

As of 2024, the current pass rate from the first to the second stage challenge is about 15% to 20%, while the pass rate from the second stage to the funded stage is about 15% to 25%. So overall, only 2% to 5% of traders who take the challenge manage to get funded.

Varga stated that "European clients have a higher success rate in passing challenges compared to Japanese clients."

Furthermore, according to Fintokei's data, about 40% of funded traders actually receive profit splits, with an average payout of 4,473 euros this year.

A Highly Competitive Market

As it expands, Fintokei will face fierce competition. There are now hundreds of brands of various sizes in the market, and many forex and CFD brokers are also launching their own prop firm brands.

Recently, Trade.com and Traders Trust were two broker brands that launched their prop trading platforms.

When discussing how to stand out in a competitive market, Varga said, "Being backed by the Purple Group, along with support from a well-known broker with a long history, strong infrastructure, and experience in operating businesses in regulated financial markets, will help."

He further pointed out that Fintokei's "ProTrader challenge evaluation program has a good ratio between price and challenge conditions."

Reference：Exclusive: Purple Trading’s Prop Trading Brand Expands beyond Japan and Central Europe